A Journey in Strategy, Design, and Technology
Early Beginnings
Born in the 1990s and based in São Paulo, Brazil, my digital marketing journey began in 2010. My initial focus was on search engine optimization for e-commerce websites. Moving into local marketing consultancies , I played a key role in ensuring quality control for the website of Metrô de São Paulo, used daily by over 3 million people and the largest metropolitan rail transport network of Latin America. This was followed by the development of a new online metrics reporting model for major pharmaceutical companies like Bayer and Sanofi.
Shifting Gears to User Experience
My first true exposure to user experience design came while working on the internal platform restructuring of the Hospital Sírio-Libanês. Immersing myself in the hospital's administrative sector for a week, I gained valuable insights into how internal departments interacted through a physician call system. This experience highlighted the power of designing solutions specifically tailored to user needs.
Social Media and Content Creation
Next, I ventured into social media, managing media channels for Cartoon Network and Warner Channel.
Pioneered real-time online Oscar coverage in Brazil through one of the first simultaneous YouTube broadcasts, captivating a local audience.
This role deepened my understanding of. content creation, particularly the influence of keywords and specific topics within online communities.
Product Management and Design Thinking
Transitioning to product management, I discovered the power of design thinking methodologies to bridge the gap between communication teams and those studying product feature perception. This enabled me to contribute to the launch of Bradesco's digital bank (the third-largest banking institution in Brazil) and plan their roadmap for participation in major events like Lollapalooza.
Exploration and Societal Impact
Recognizing the growing prominence of social media in digital strategies, I pursued a Master's thesis in 2020, focusing on social identities. My research investigated the misrepresentation of marginalized women in paid media ads, even when targeting specific groups like single mothers, a rapidly growing consumer segment.
This academic exploration coincided with the COVID-19 pandemic, accelerating technology adoption within large corporations as a survival strategy. My focus shifted from individual groups and their unique elements to broader factors unifying diverse populations, considering the context of individuals reassessing their consumption needs amidst significant uncertainty.
Embracing Machine Learning and AI
This period marked the beginning of my journey with Google. To effectively structure sales pitches for clients, I embarked on a path of learning about machine learning and artificial intelligence through foundational cloud technology courses.
This equipped me with the ability to translate complex explanations by Google engineers for C-level executives, demonstrating how an organized and automated database could enhance the analysis of consumer chatbot interactions, leading to more accurate metrics reports and best practices.
Essentially, I was building upon my 2010 experience, emphasizing the importance of frictionless user experiences for accurate measurement, but now with a deeper understanding of the underlying technology facilitating it.
The Art of the Possible with Google Cloud
Exposure to these diverse technologies fueled a complete career transformation, evolving me from a marketing and product development strategist into a solutions engineer.
Fueling the AI revolution, I pivoted from Solution Engineer to lead UX design for Google's cutting-edge AI programs. This year, I crisscrossed continents facilitating design thinking workshops for executives and crafting AI-powered prototypes that showcased the "Art of the Possible" with Google Cloud.
The future, powered by LLMs, is electrifying, and I'm right at the forefront, designing it. 🙃
