About
Hey 👋 — My name is Veronica Merege (b. 1990), a digital strategist and UX designer who's been shaping digital experiences for businesses for 14 years. At Google, I'm all about real-time Figma prototyping in workshops, building future-state narratives packed with mockups, and co-piloting design thinking sessions with customers to create plug-and-play cloud innovations. I usually say my role is to connect the dots between design vision and tangible Google Cloud solutions, showcasing the 'art of the possible.'
My journey has been shaped by a strong foundation in strategy and planning within the vibrant world of advertising agencies. I've developed winning digital strategies for online campaigns, contributing to the success of beloved brands like Budweiser, Itaú, Waze, and Vivo – even helping agencies secure their first Gold Effie for strategic excellence. I've driven impactful work at top-tier agencies like Africa Creative, R/GA, and DDB Group, and also leveraged the flexibility of independent consulting and freelancing to craft digital and social media strategies for agencies like Wunderman Thompson and DPZ.
Before joining the tech world, my design consultancy specialized in storytelling and presentation design for clients such as McDonald's, YouTube, and Google Cloud. It was this work that organically connected me with the brilliant cloud architects and engineers who eventually welcomed me to Google as a UX-focused Solution Engineer.
My academic background includes degrees in Social Communication ('13), Screenwriting ('15), and a Master's in Consumer Behavior ('20), providing a diverse lens through which I approach challenges.
📸 Cape Town, South Africa, 2024
Holds Applied AI Certification (IBM)
Holds Digital Cloud Leader Certification (Google)
Authored strategy essay on social identity behavior
Master's Degree in Consumer Behavior (ESPM)
Awarded 1st Gold Effie Awards for Africa
Graduated from FAAP with a degree in Scriptwriting for Film and Television
Led Strategy Portfolio Workshop at Grupo de Planejamento
Interviewed by Insightee on digital strategies
Won NY Midas Awards for art direction at R/GA
Interviewed by Varanda Comunica on social influence
Featured in Paper & Pen's "30 Young People Who Changed the Communications Industry"
Mentored over 20 early-career strategists from across Brazil
Facilitated the first Account Planning Workshop at Indique uma Preta
Won Latin Sabre Awards for PR efficiency at Weber Shandwick
Presented on Social Media Influencers at FAAP's Semana de Comunicação
Spoke at Planner Summit
Featured at Elástica mentoring as a strategist
Interviewed by Grana Pretta on account planning
Featured on Design Culture mentoring as a strategist
Co-founded Jovens Planners, attracting 700+ Brazilian Strategists
Attended Strategic Planning Bootcamp (Miami Ad School)
Graduated from Belas Artes with a degree in Social Communication