Research
MASTER’S DISSERTATION, 2020
My dissertation examined the contrast between the authentic self and the idealized image of mothers often portrayed in advertising. This research delved into the social impact of media representations on mothers' self-perception and well-being, highlighting the importance of user-centered design and inclusive marketing strategies.
PLANNERS SUMMIT, 2017
Engaged in discussions with advertising industry leaders on the rising importance of inclusion as a key consumer behavior trend. We explored how brands can effectively connect with diverse audiences through authentic and inclusive messaging, user experiences, and product development.
PROWEEK, 2017
Presented innovative approaches to measuring the engagement generated by content creators. My presentation focused on developing comprehensive metrics to evaluate the effectiveness of content strategies and optimize user experiences for maximum impact.
CREATORS DO VALE, 2016
The discussion centered on how to leverage authentic partnerships with creators to enhance brand storytelling, engage target audiences, and create positive user experiences.