Veronica Merege

Holds Applied AI Certification (IBM)

Holds Digital Cloud Leader Certification (Google)

Authored strategy essay on social identity behavior

Master's Degree in Consumer Behavior (ESPM)

Awarded 1st Gold Effie Awards for Africa

Graduated from FAAP with a degree in Scriptwriting for Film and Television

Led Strategy Portfolio Workshop at Grupo de Planejamento

Interviewed by Insightee on digital strategies

Won NY Midas Awards for art direction at R/GA

Interviewed by Varanda Comunica on social influence

Featured in Paper & Pen's "30 Young People Who Changed the Communications Industry"

Mentored over 20 early-career strategists from across Brazil

Facilitated the first Account Planning Workshop at Indique uma Preta

Presented on Social Media Influencers at FAAP's Semana de Comunicação

Featured at Elástica mentoring as a strategist

Interviewed by Grana Pretta on account planning

Featured on Design Culture mentoring as a strategist

Co-founded Jovens Planners, attracting 700+ Brazilian Strategists

Attended Strategic Planning Bootcamp (Miami Ad School)

Graduated from Belas Artes with a degree in Social Communication

Realtime Mockups Crafted by

Award-winning digital strategist with 13+ years experience at top advertising agencies (DDB and WPP group). Expertise in crafting marketing campaigns for targeted audiences, studying consumer behavior, and developing paid media roadmaps for branding awareness. Proven success driving creative effectiveness for Vivo, Ambev, Bradesco, Itaú and Cartoon Network.
Independent storytelling consultant for research leaders like Ipsos, advising dynamic startups and established brands (McDonald's, Santander, Ambev, Google Cloud). Over 4 years, I've crafted 220+ presentations, infographics, and executive summaries – transforming complex data into clear narratives. Clients rely on my expertise in behavioral analysis and data visualization.

UX Solution Engineer for 4 years building scalable design frameworks to accelerate Cloud adoption for strategic clients across Latin & North America. Proven success in fostering user-centered ideation and realtime prototyping for board meetings and executive audiences.
A presentation or demo with high fidelity mockups (non-branded or on customer's look & feel) envisioning and exploring what can be achieved with existing and emerging technologies to solve challenges, enhance experiences, and create new opportunities with Google Cloud.

In collaboration with Indique uma Preta and Grupo de Planejamento, I crafted inclusive, hands-on workshops to demystify strategic planning for the Queer, Black, and Woman community. Participants developed impactful presentation techniques for confidently communicating their ideas.
I launched a Medium platform focused on brand strategy fundamentals, attracting 700+ marketing professionals in Brazil. Through the 'Young Planners' initiative, I mentored over 20 early-career strategists from across Brazil, helping them develop strategic planning skills and integrate digital strategies into traditional advertising.